Companies will pay you to read about what they’re building.
Hi, I’m Yisrael. I’m a solo founder who spent the last five months building Nexertise with Claude Code. I just applied to YC’s Summer 2026 batch.
If you’re a senior engineer at a top tech company and you’re curious about getting paid to read short B2B briefs and send written feedback, this page is for you.
The problem
Digital ad fraud is projected to cost brands $172B by 2028 (Statista/Juniper). Detection-based defense — the DoubleVerify, IAS, Human Security stack — has been losing the arms race for years, and LLMs accelerate it. Synthetic engagement now passes every signal layer detection relies on.
Today’s solutions are reactive: detect bots, block IPs, refund advertisers after the fact.
I’m building something structural: don’t pay until a verified human proves they read the content.
How it works
A B2B brand creates a campaign and picks an audience (e.g., “senior data engineers at companies 500+”).
A verified professional in our pool reads the brand’s actual content (a blog post, product page, launch announcement — whatever they’d otherwise distribute via ads or content channels).
The professional takes a short comprehension check on the content and writes brief feedback.
The brand pays only when the comprehension check passes.
The professional gets paid $10.50–$52.50 per engagement (3–5 minutes), depending on tier. Fully async, no fixed commitment, one engagement per professional per campaign.
What I’m asking
I’m pre-launch. Pilot launches May 21st. I have a small founding cohort already — Robert Altmiller (staff engineer, Databricks), Varsha Ahirwal (AI Data Architect, Microsoft), and a few more — all from cold LinkedIn outreach.
I want to grow the founding cohort to 50 senior engineers before pilot launch.
If you’re a senior engineer at a top tech company and you want in:
I’ll personally read every signup and reach back out within 48 hours.
Honest FAQ
“Is this just paying me to read ads?”
Yes, basically. The structural difference: you’re not paid for the click — you’re paid for proving you actually understood it. The comprehension check is the unit of value.
“Why would brands pay for this?”
Because LinkedIn ads, programmatic, and most B2B channels are full of bot impressions and disengaged clicks. Brands want senior engineers actually reading their content. They don’t currently have a channel that proves it happened.
“How do you verify identity?”
Stripe KYC at signup. Work email verification. Continuous device fingerprinting on each session.
“What about conflict of interest with my employer?”
You will never see content from your employer or their direct competitors. This was flagged early by our first founding member (a Databricks engineer) and is built into the matching layer.
“What’s the time commitment?”
3–5 minutes per engagement. ~3-5 engagements per month estimated at launch. No fixed schedule. Async. You decline by ignoring; you engage by clicking through and completing the flow.
“How does payment work?”
Direct deposit via Stripe Connect. Same Stripe identity that verified you at signup. Payouts are per-engagement, not pooled or delayed.
“Why should I trust a pre-launch product?”
You shouldn’t, fully. That’s why I’m calling this a founding cohort — early people who get a hand in shaping the platform. Lower risk to commit before launch (no expectation of ongoing engagement). Higher access to me directly.
“I have technical questions about the comprehension check / identity verification / matching. Can I ask?”
Yes. Email me at yisrael@nexertise.com. I’ll answer anything.
What founders are saying
“Getting paid for what our time is actually worth.”
— Robert Altmiller, Staff Engineer, Databricks
“I’m at the stage of my career where I want to collaborate with other teams — this gives me insight into what’s happening in the market.”
— Varsha Ahirwal, AI Data Architect, Microsoft
About me
Solo founder. 20 years old. No prior ad-tech experience — I came to this from noticing the bot-fraud problem and realizing nobody’s solving it structurally. Built the entire platform solo with Claude Code over 5 months. Pilot launches May 21st. Just applied to YC Summer 2026.
If you’re considering signing up: thank you for taking this seriously. I’ll do the same.
— Yisrael Gottlieb